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"Coase, who won the 1991 Nobel Prize in Economics, answered the question by noting a market's transaction costs: buyers and sellers need to find one another, then reach agreement, and so on. The Coase theorem implies that if these transaction costs are low enough, direct markets of individuals make a whole lot of sense. But if they are too high, it makes more sense to get the job done by an organization that hires people.
What's new is something consultant and social technologist Clay Shirky calls "Coase's Floor," below which we find projects and activities that aren't worth their organizational costs — things so esoteric, so frivolous, so nonsensical, or just so thoroughly unimportant that no organization, large or small, would ever bother with them. Things that you shake your head at when you see them and think, "That's ridiculous."
Sounds a lot like the Internet, doesn't it?"
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at last a voice of reason in the valuation debate on url shortening services… by a guy who ran some of them in the nineties…
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Works like usernamecheck.com: run a username availability check on about 120 popular socialmedia services.
"Thwart Social Media Identity Theft, check Username Availability"