Fascinating: Vendor Relationship Management seems to be further ahead in China…
(via Tom De Bruyne @Twitter)
"Individuals band together via online BBS (bulletin board systems), chat rooms and other web forums around products they are interested in purchasing, from fast food to cars or furniture. Once a team amasses enough members, their appointed captain approaches retailers to organize in-store haggling sessions.
A number of companies, like the electronics chain Gome, have started to deal directly with the groups while dozens of professional tuangou web sites have also emerged. Retailers say they often feel they have no choice but join the bartering or lose business.
Social networking has also been vital to the phenomenon's success.
The Chinese internet is more developed from a social perspective than in the West. There are more people who are participating in these kinds of conversations, and they are more active."